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Welcome to BusinessTelling,
the proven, effective and easy to use Business Storytelling Methodology to turn ideas into results through successful stories.
Pitch decks, Business Presentations, Marketing Activations, Sales Speeches… have you ever felt that you could have achieved better results if only your story had been more effective at bringing your idea to life or at calling your audience to action?
Businesstelling is the answer!
Who we are: we are a team of Business Leaders with experience at multinationals including Procter&Gamble , Kellogg, Nestle, BlackRock and innovative start-ups around the world. We have worked with world-class business leaders, exceptional marketers and successful entrepreneurs.
Why BusinessTelling: all the successful people we work with had their own unique style with one skill in common: they were very effective at activating their audiences to take the action they were looking for. So, in 2015, we created BusinessTelling to support Start-ups, Professionals, Brands and Organizations in activating their audiences.
How does BusinessTelling works: we use proven frameworks, effective exercises and inspirational examples to help our students and our clients unleash the full power of their ideas, design stories that activate their audience more effectively and improve their business results.
Trusted by hundreds of International clients and selected by thousands of students all around the world.
Why learn BusinessTelling?
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2
People, Stories and BrandsWelcome to "Better Stories, Better Results", the 2nd section of the course.
This is the 1st of 3 lessons in this section.
In this lesson we will:
Introduce the concept of our results depend on our stories;
Identify which are the most relevant drivers to deliver results;
Look at how successful brands tell successful stories.
To complete this lesson successfully please watch the video and then click on the 2 links in the notes below to watch the YouTube videos mentioned in the lesson:
- New iPad Pro 2020: https://www.youtube.com/watch?v=nnZeDt2c8Yo
- "Loretta", Super Bowl Commercial 2020: https://www.youtube.com/watch?v=6xSxXiHwMrg
Enjoy!
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It's all about Action!
This is the 2nd lesson of the "Better Stories, Better Results" section.
In this lesson we will:
Analyse why and how the 2 brand-stories watched previously are successful;
Dive deeper into the power of an effective call to action;
Show how to maximise the effectiveness of a call to action.
Enjoy!
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Key Takeaways
This is the 3rd and last lesson of the "Better Stories, Better Results" section.
In this lesson we will:
Analyse the answers to the question "Does your story successfully call your audience to action?" that we asked to 100 business people globally;
Measure the impact of calling the audience to action more effectively;
Review the 3 Key Learning of this 2nd section.
Enjoy!
What is BusinessTelling?
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Actionable Stories
Welcome to "Why learn BusinessTelling?", the 3rd section of the course.
This is the 1st of 4 lessons in this section.
In this lesson we will:
Understand why BusinessTelling is the right methodology to activate your audience successfully;
Define the concept of Actionable Stories;
Look at 4 real examples from famous brands launching their brand new products.
To complete this lesson successfully please watch the video and then click on the 4 links in the notes below to watch the YouTube videos mentioned in the lesson:
Nokia N82 (June 2007): https://www.youtube.com/watch?v=v4i5NttcRuU
Samsung E-700 (March 2007): https://www.youtube.com/watch?v=xgU4izdAd44
Blackberry Pearl 8310 (April 2007): https://www.youtube.com/watch?v=nCq3Qt7FrfQ
Apple iPhone 1 (June 2007): https://www.youtube.com/watch?v=ubxxk11Hx1U
Enjoy!
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Examples from Global Brands
This is the 2nd lesson of the "Why learn BusinessTelling?" section.
In this lesson we will:
Look more in details at the 4 brand-stories reviewed in the previous lesson;
Analyse their performances over a 3-year time window;
Identify which brands have delivered better performance.
Enjoy!
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From Storytelling to Businesstelling
This is the 3rd lesson of the "Why learn BusinessTelling?" section.
In this lesson we will:
Understand how and why some stories deliver better results;
Share the 3 Key Takeaways;
Learn how to move from Storytelling to BusinessTelling.
Enjoy!
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Key Takeaways
This is the 4th and last lesson of the "Why learn BusinessTelling?" section.
In this lesson we will:
Learn what makes a story not actionable;
Reveal what the ultimate enemy of action is and why;
Look at the 3 Key Takeaways.
Enjoy!
Your Actionable Story
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Path to results
Welcome to "How BusinessTelling works", the 5th section of the course.
This is the 1st of 15 lessons in this section.
In this lesson we will:
Introduce the Path to Results;
Define the 4 key elements that compose the Path to Results;
Deep dive into each of these 4 elements to understand how to deliver results.
Enjoy!
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Area of CONTROL
This is the 2nd lesson of the "How BusinessTelling works" section.
In this lesson we will:
Introduce 2 new concepts: Area of Control and the Area of Influence;
Define the key elements composing each area;
Deep dive into the Area of Control.
Enjoy!
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Unleash the Power of Ideas
This is the 3rd lesson of the "How BusinessTelling works" section.
In this lesson:
We will introduce how to unleash the power of ideas;
Then we will look at what people usually do when they want to frame or define an idea;
And finally we will learn how to unleash the power of ideas in the most effective way.
Enjoy!
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The Power of Ideas: WHY
This is the 4th lesson of the "How BusinessTelling works" section.
In this lesson:
Introduce the WHY: the 1st step to apply Start with WHY;
Look at the key elements that compose the WHY;
Look at the WHY in action.
To complete this lesson successfully please watch the video lesson and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Once completed the lesson, use this link: http://brandpersonalityquiz.com to know more about the Brand Archetype world and to take Quiz where you will discover your own Brand Archetype out of the 12 defined by Margaret Mark. Estimated time: 15 minutes.
Enjoy!
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The Power of Ideas: HOW
This is the 5th lesson of this "How BusinessTelling works" section.
In this lesson we will:
Introduce the HOW: the 2nd step to apply Start with WHY;
Look at the key elements that compose the HOW;
Look at the HOW in action.
To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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The Power of Ideas: WHAT
This is the 6th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Introduce the WHAT: the 3rd step to apply Start with WHY;
Look at the key elements that compose the WHAT;
Look at the WHAT in action.
To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Start with WHY Ideas
This is the 7th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Review all what you need to apply Start with WHY;
Conclude the unleash the power of ideas part;
Introduce the next key topic: create actionable stories.
Enjoy!
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Create Actionable Stories
This is the 8th lesson of the section "How BusinessTelling works" section.
In this lesson we will:
Introduce how to create actionable stories;
Look at the first 2 key elements necessary to create an actionable story;
Learn how to define results in a smart way.
To complete this lesson successfully please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Actionable Stories: AUDIENCE
This is the 9th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Discover the other 3 key elements necessary to create an actionable story;
Look at what people usually do when they want to create and share a business story;
Learn from where to start to create actionable stories more effectively.
Enjoy!
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WHO, WHY, ACTION
This is the 10th lesson of this "How BusinessTelling works" section.
In this lesson we will:
Present the 1st key element to define your AUDIENCE effectively: WHO;
Dive into the 2nd key element: WHY;
Analyse the 3rd and last key element: ACTION.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Actionable Stories: TELLER
This is the 11th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Discover what it means to become an effective TELLER;
Learn that there is always a TELLER;
Look at the TRIAD: the 3 key elements to come an effective TELLER.
Enjoy!
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BRAIN, HEART, BODY
This is the 12th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Present the 1st key element needed to become an effective TELLER: BRAIN;
Dive into the 2nd key element: HEART;
Analyse the 3rd and last key element: BODY.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Actionable Stories: CONTENT
This is the 13th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Discover how to create CONTENT about what the audience needs to know to take action;
Look at the most effective approach to how to reduce complexity;
Dive into this approach to make sure you will master it when creating your actionable content.
Enjoy!
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PURPOSE, MARKERS, PERSPECTIVE
This is the 14th lesson of the "How BusinessTelling works" section.
In this lesson we will:
Present the 1st key element needed to apply the Less is More approach: PURPOSE;
Dive into the 2nd key element: MARKERS;
Analyse the 3rd and last key element: PERSPECTIVE.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Key Takeaways
This is the 15th and last lesson of the "How BusinessTelling works" section.
In this lesson we will:
Sum-up the 5 key elements needed to create actionable stories;
Review how to deliver a successful Path to Results;
Look at the 3 Key Takeaways of this 5th section.
Enjoy!
BONUS - Case Study
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The Compass
Welcome to "Your Actionable Story", the 6th section of the course.
This is the 1st of 10 lessons in this section.
In this lesson we will:
Learn that it’s time to travel…;
Introduce the 2 tools you need to make your audience "travel";
Analyse the first tool, the COMPASS, and how to use it effectively to create your actionable story.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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The T.R.A.V.E.L. Map
This is the 2nd lesson of the "Your Actionable Story" section.
In this lesson we will:
Learn why it’s important to have a MAP to make your audience travel;
Explain the difference between receivers and players;
Present the 6 steps that compose The T.R.A.V.E.L. Map.
Enjoy!
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Takeoff
This is the 3rd lesson of the "Your Actionable Story" section.
In this lesson we will:
Learn why Takeoff is so important to create an actionable story;
Learn how Takeoff works;
Look at Takeoff in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Relate
This is the 4th lesson of the "Your Actionable Story" section .
In this lesson we will:
Learn why Relate is so important to create an actionable story;
Learn how Relate works;
Look at Relate in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Assess
This is the 5th lesson of the "Your Actionable Story" section.
In this lesson we will:
Learn why Assess is so important to create an actionable story;
Learn how Assess works;
Look at Assess in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Visualise
This is the 6th lesson of the "Your Actionable Story" section.
In this lesson we will:
Learn why Visualise is so important to create an actionable story;
Learn how Visualise works;
Look at Visualise in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Execute
This is the 7th lesson of the "Your Actionable Story" section .
In this lesson we will:
Learn why Execute is so important to create an actionable story;
Learn how Execute works;
Look at Execute in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Landing
This is the 8th lesson of the "Your Actionable Story" section.
In this lesson we will:
Learn why Landing is so important to create an actionable story;
Learn how Landing works;
Look at Landing in action.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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The Power of Momentum
This is the 9th lesson of the "Your Actionable Story" 6th section.
In this lesson we will:
Review all what you need to create your actionable story effectively;
Focus on the importance of practice, practice and practice;
Explain the power of momentum.
To complete this lesson successfully, please watch the video and apply immediately what you have learnt or by using the last slide presented in the video or by downloading the same slide (in PDF) from the link in the notes here below.
Enjoy!
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Key Takeaways
This is the 10th and last lesson of the "Your Actionable Story" section.
In this lesson we will:
Look at the 3 Key Takeaways of this 6th section;
Review the key topics of the previous 5 sections;
Introduce the WHY behind the next BONUS section.
Enjoy!
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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